Place Brand Theory: Place Image and Reputation

Place branding is about influencing people’s perception, the image they hold of a particular place, be it a city, region, country or tourist destination. But what exactly are place images and how – or due to which factors – does a place gain a certain reputation?

Learn about:

  • Perceptions of places;
  • Factors influencing place image and reputation;
  • Place reputation;
  • The six dimensions of national reputation.

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