Australia Country Performance, Brand Image and Reputation

How much soft power has Australia managed to achieve, despite its geographical isolation? Are exports somehow influenced by the remoteness of the country? Read about the country's reputation and competitiveness, and the performance of Australia as nation brand.

Let's take a closer look at:

  • Ease of doing business in Australia;
  • Australia's global competitiveness and talent attraction potential;
  • The environmental performance of Australia;
  • Life quality in Australia and its performance as a "Good Country";
  • The soft power of Australia and the value of its nation brand.

With thanks to our friends and knowledge partners Bloom Consulting and Brand Finance for supporting our country profiles by contributing latest research insights and benchmarking data.

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The Editorial Team

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