Summary of Place Branding Session at Economic Forum in Krynica (Poland),...
Summary of place branding session and discussion panel at Economic Forum in Krynica, Poland, September 2015, on brands, reputation and examples from Europe.
Place Branding Case Study: Developing a Brand Strategy for London Bridge,...
Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.
Martin Boisen on City Branding, Marketing and Place Management
Martin Boisen reflects on his career as city branding scholar and advisor and shares his thoughts on the evolving field of place branding and marketing.
Key Destination Marketing Challenges in 2015
Exclusive insights into destination marketing challenges and trends shared by Michael Gehrisch, President of Destination Marketing Association Intl. (DMAI)
Keith Dinnie, Place Branding Scholar and Advisor
Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
Destination Branding Challenges – How to Overcome Them
Destination branding challenges and how to overcome them - tips and advice from leading experts and consultants on successful destination brand development.