Why Not to Confuse Place Branding and Place Marketing
Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Robert Govers on Place Branding Theory and Practice
Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
Book Review: International Place Branding Yearbook Series
Short introduction of the International Place Branding Yearbook Series by Robert Govers and Frank Go, published by Palgrave Macmillan.
How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real
Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.
Place Brand Observer Partners with City Nation Place
Happy to announce the Place Brand Observer's partnership with City Nation Place, the new forum for place branding professionals in London.
Guest Post: Place Branding Strategies for Rural Development
Regional branding: Place brand expert Gerard van Keken looks at the importance and potential of place branding to support development of rural areas.