Christof Biggeleben about City Branding, History and Berlin
Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.
3 Lessons for 21st Century Public Diplomacy Professionals
USC Annenberg Public Diplomacy Professor Nicholas (Nick) Cull shares his thoughts on the mission and role of 21st century public diplomacy professionals.
Nick Cull, Professor of Public Diplomacy at USC Annenberg
USC Annenberg Professor Nick Cull reflects on his academic career, nation branding, public diplomacy and the growing importance of cities and regions.
Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia
How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).
Lina Maria Echeverri on Country Branding in Latin America
Lina Maria Echeverri from Botogá in this interview discusses country branding in Latin America, nation brands and the reputation of countries like Colombia.
How to Create Inspiring Places and Lasting Experiences
Place branding experts Erik van 't Klooster and Gerard van Keken reflect on the question how to create inspiring places and lasting experiences.