Alia El Banna on Identity and Belonging in Place Branding
Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.
Brisbane – City Performance, Brand Strength and Reputation
Explore how the city of Brisbane fares in terms of economic performance, brand strength & reputation, livability and sustainability.
Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’
Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
San Francisco – City Performance, Brand Strength and Reputation
Explore San Francisco's economic competitiveness and sustainability, its city brand strength and reputation, according to leading rankings.
Helsinki – City Performance, Brand Strength and Reputation
Discover how Helsinki performs in economic competitiveness, sustainability, city brand strength and reputation according to leading rankings.
Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image
Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.