Global Soft Power Ranking 2025 and Insights from the Summit
Find out which countries lead in the 2025 Global Soft Power ranking by Brand Finance, plus insights on place branding from the summit.
Busan – City Performance, Brand Strength and Reputation
How Busan performs in rankings of economic competitiveness, city brand strength and reputation, liveability and urban sustainability.
Aoife O’Shaughnessy on Limerick’s Transformation and City Branding Strategy
Aoife O’Shaughnessy discusses Limerick’s recognition as a finalist in the 2025 Place Brand Impact Story Awards, and the city’s evolving brand strategy.
Santiago de Chile – City Performance, Brand Strength and Reputation
How Santiago de Chile performs in rankings of economic competitiveness, city brand strength and reputation, livability, urban sustainability.
Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey
Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.
Thea McGovern on Scotland’s Evolving Brand Strategy
Thea McGovern of Leith reflects on 15+ years of shaping Scotland’s nation brand, the shift towards values-led storytelling, and the challenges of balancing domestic and international perceptions.