Thea McGovern on Scotland’s Evolving Brand Strategy
Thea McGovern of Leith reflects on 15+ years of shaping Scotland’s nation brand, the shift towards values-led storytelling, and the challenges of balancing domestic and international perceptions.
Austin – City Performance, Brand Strength and Reputation
How Austin in Texas performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.
Rob Catterson on How Scotland is Attracting Global Investment
Rob Catterson of Scottish Enterprise discusses how Scotland is redefining its global business brand to attract investment, leveraging innovation, sustainability, and trade opportunities.
Ghana – Country Performance, Brand Strength and Reputation
Explore what global rankings say about Ghana: its economic performance, country brand strength, soft power and reputation among investors, talent, visitors.
The Key Trends Shaping Place Branding in 2025 – What Experts...
Key trends shaping place branding in 2025—insights from leading experts. From political shifts to sustainability and measuring success, explore the challenges and opportunities ahead.
Two Decades of Place Branding and Public Diplomacy Journal: Research Special
Celebrating 20 years of the Journal of Place Branding and Public Diplomacy, this article highlights key insights, trends, and transformative contributions shaping the field.