What’s the Difference Between Branding, Image, Marketing, and Promotion?
What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Destination Branding: Does It Benefit Destination Management?
Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.
World Expo: Opportunity for City Branding? Podcast Ep. 14
World expos - are they a good opportunity for city branding, and what are the potential risks? Find out in this Place Brand Leaders podcast episode.
Destination Identity: How to Accommodate Different Views
How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.
Rod Crider on Economic Development in the USA: Then and Now
Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Todd Babiak on How Brand Tasmania Took Off: Its Development and...
Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.