Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness
Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.
Brand New Zealand: Reputation Strengths and Positioning Opportunities
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
Nation Brand Builders: Book Review
Nation brand builders is the retrospective assessment of nation and place branding and its prospects for the future - by José Filipe Torres of Bloom Consulting, with a foreword by Malcolm Allan.
Edwin Schmidheiny on International Branding
Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
Is America Back Again? Rebuilding Brand America
Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
Place Branding Academy is Finally Here!
Launched: Place Branding Academy by the International Place Branding Association. Combining expertise from academia and practice, involving leading specialists around the world and offered by an institution which can issue a credible certificate upon completion of place branding online courses.