Cecilia Cassinger on Place Branding, Strategic Communication and Urban Sustainability
Cecilia Cassinger of Lund University in Sweden in this interview discusses place branding as a strategic communication practice, its social implications and potential to support urban sustainability.
How Many Place Branding Projects Fail, And Why? Expert Panel Answers
How to determine the failure rate of place branding projects and their root causes? Our panel of place brand specialists provides answers.
Populism: How Does It Impact Place Brand Equity?
Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.
Climate Emergency: What Does It Mean For Place Branding?
Guest post by Malcolm Allan
Sitting in a presentation on place brand value at the recent CNP Global conference in London I was struck by...
Guðrið Højgaard on How the Faroe Islands Use Smart Destination Marketing...
Guðrið Højgaard in this interview illustrates how the Faroe Islands are using innovative destination marketing and place branding to promote responsible tourism and the sustainable development of the North Atlantic archipelago.
The Nordic Wave in Place Branding | New Book
Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to "The Nordic Wave in Place Branding" - a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.