Efe Sevin on Exurban Place Branding Opportunities, Brand America and the...
Efe Sevin in this interview discusses exurban place branding opportunities, city brand strategies and differences in public diplomacy approaches in the US, Turkey and Sweden. He also shares his thoughts on Brand America and the American Dream.
Destination Marketing: Burden or Opportunity for Tourism Sustainability?
Destination marketing and its impact on destination sustainability is one of the topics discussed in a recent Sustainability Leaders Project interview with the Kenyan sustainable tourism consultant Judy Kepher-Gona.
Chunying Wen on Place Branding Research and City Branding in China
Chunying Wen, place branding scholar and Professor at the Communication University of China in Beijing, in this interview discusses place branding research and city branding in China. Learn about the growing interest in a less marketing-focused and more resident-centered, inclusive approach to city branding.
Introducing Speaker Profiles: Place Brand Directory
NEW: Speaker profiles. Experienced place brand thinkers, managers and advisors present their speaking skills and availabilities for keynotes at conferences, workshop or master classes.
Don Dioko on Macau, Tourism Marketing and Destination Branding in China
Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.
How to Maintain Established Place Brands?
International place branding expert panel shares advice on how to maintain established place brands, with insights into 'second phase' place branding issues and priorities.