How’s Life: OECD 2017 Study Findings, Trends and Well-Being Challenges
How's Life 2017 OECD study author Carrie Exton shares key findings on citizen well-being in leading countries around the world and outlines trends and challenges to overcome.
Olle Zetterberg on Stockholm Business Region Marketing and Branding
Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.
Sustainable Tourism Index Reveals Countries Leading in Destination Sustainability
Sustainable Tourism Index: country destinatins leading in sustainability, according to research by the Economist Intelligence Unit.
Julian Stubbs on City Branding of Liverpool, Stockholm, Place Marketing Challenges...
Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.
Nordic Place Branding Conference, Copenhagen March 2018: Highlights
Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche...
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.