4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part...
Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
4 Factors Influencing Place Branding Practice in 2018: Changing Role of...
The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
4 Factors Influencing Place Branding Practice in 2018: Macro Trends and...
Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.
Just ESTonishing: How Dutchman Peter Kentie Came Up with Pro Bono...
Peter Kentie tells us how he came up with the Just ESTonishing nation branding concept for the country of Estonia in Eastern Europe, why he dedicated his time and energy to this pro bono initiative and how it has paid off for him nevertheless.
Tobias Grut on The Nordics Region Branding Challenges and Benefits
Tobias Grut, Project Manager of Branding the Nordic Region, on how The Nordics as region brand is helping Nordic countries gain traction internationally, the challenges of region branding and which major trends will influence the work of place branding professionals in 2018.
Sofia City Branding, Placemaking and Urban Transformation: A Personal Account
Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential as city.