Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Conferences

Place Branding in Times of Crisis and Uncertainty: Insights and Highlights from the IPBA Conference 2023

Florian Kaefer -
Explore insights and highlights from the IPBA Conference 2023 in Helsingborg, Sweden, on "Place branding in times of crisis and uncertainty."
Insights & Perspectives

Most Attractive Cities Worldwide: Highlights from Kearney’s 2023 Global Cities Index

Editorial Team -
Explore highlights from Kearney's 2023 Global Cities Index, revealing the most attractive cities for investment, innovation, quality of life.
Insights & Perspectives

Place Reputation: What It Is and How It Works

Editorial Team -
Explore key insights into place reputation, highlighting how cities and regions shape their global image and impact through cultural and economic strengths.
Insights & Perspectives

Economic Development: What It Is and How It Works

Editorial Team -
Insights & Perspectives

Soft Power: What It Is and How It Works

Editorial Team -
Soft power explained: including definition and meaning, latest insights, benchmarking and evaluation service.
Insights & Perspectives

Destination Marketing Explained: Insights, Strategies, Examples

Editorial Team -
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