Chile Country Performance, Brand Stength and Reputation

Chile: a top performer in global competitiveness? What about its attractiveness as place to live or invest in? When it comes to environmental responsibility, is Chile putting efforts into reaching high sustainability levels? What about its contribution to global well-being?

To gain deeper insights into Chile’s positioning on the global stage, we can explore data from TPBO partners and other respected institutions.

Let’s take a closer look at:

  • Chile’s soft power and brand strength
  • Its appeal to skilled labor, investors and visitors
  • The country’s global contribution to peace and wellbeing
  • How well it fares in terms of happiness and sustainability

Did you know that Chile is a good place for astrotourism and a leading location for astronomy research? More about its tourism potential and destination branding strategies in our Chile country report, the result of a visit in February 2019.

Chile’s soft power and brand strength

How does Chile compare in terms of reputation and brand value globally? 

In the Global Soft Power Index 2023 by Brand Finance, Chile secures the 54th spot, slightly trailing Slovenia (52nd) and Jordan (53rd). Chile experienced a jump of one position from 2022, with its score increased by 5.7%.

In the U.S. News Best Countries 2023 ranking, Chile secures the 51st position, behind Hungary (49th) and Peru (50th). Chile’s key areas are: adventure (37th) which analyzes the level of friendliness, good for tourism, scenic beauty, pleasant climate, and overall sexiness; and heritage (38th) which assesses the level of cultural accessibility, rich history, great food, cultural and geographic attractions. However, Chile dropped two positions from 2022, with lowest scores in the factors of movers and entrepreneurship.

The Anholt-Ipsos Nation Brand Index (NBI) calculates its ranking based on averaging the scores of six different factors: exports, governance, tourism, culture, people and immigration, and tourism. According to the NBI 2023 ranking Chile secures the 41st position, displaying a drop of one position since 2022.

Chile’s appeal to digital nomads, business, trade and travel

What is the global perception of Chile as a destination for living, conducting business, and tourism?

As per the UNCTAD World Investment Report 2023, Chile ranks 19th in terms of FDI inflows, a jump of 9 positions from 2021. The report also highlights that Chile is the second biggest host for renewable energy in the region.

The Bloom Consulting biannual Country Brand Ranking Trade Edition 2022-2023 assesses investment-related variables, emphasizing perceptions of a country’s trade-specific brand and evaluating branding performance. Regionally, Chile placed 7th overtaken by Argentina due to improvements to its Net FDI inflows and social media presence. This is partly due to social unrest and political instability that have had a damaging impact on D2 – Digital Demand © levels and the country’s CBS Rating. Nonetheless, Bloom Consulting expects Chile to come back stronger in future editions, due to its remarkable management of the Covid-19 pandemic and as its political and social situation stabilizes. Globally Chile secured the 34th position.

In addition, the Bloom Consulting Country Brand Ranking Tourism Edition 2022-2023 places Chile at the 63rd global position. Regionally, Chile now holds the 15th position, experiencing a drop of four positions, falling behind the Bahamas (13th) and Panama (14th). This drop is due to the decline in tourist demand in this two-year period affected by the country’s recent episodes of social unrest and political instability. However, this is expected to change as the political and social volatility simmers down.

In the IMD 2023 World Competitiveness Ranking, Chile secured the 44th position, showing a slight positive shift from its 45th ranking in 2022. Currently, it sits just behind Slovenia (42nd) and Poland (43nd) while surpassing Cyprus (45th).

In terms of specific characteristics, Chile’s economic performance decreased by two positions to the 52nd spot in 2023. It holds the 32nd position for government efficiency, experiencing a drop of two positions compared to 2022. Lastly, Chile drops four positions to the 45th position for business efficiency, and holds the 46th spot for infrastructure, a jump of one position since 2022.

Talent attraction and competitiveness 

What are the conditions for talent attraction and retention in Chile?

The World Economic Forum Global Competitiveness Index 2019 edition placed Chile at the 33rd position among 141 countries. However, it’s important to note that an updated version of this report hasn’t been released in the past 5 years, and rankings may have shifted since then.

Chile, classified as a high income country within the Latin American and Caribbean regional group, currently holds the 34th position in the Global Talent Competitiveness Index 2023. The country ranks highest in the Attract and Retain pillars both ranking at 34th and struggles most with the VT Skills pillar (44th).

How “good” is Chile?

In the Caf World Giving Index 2023, Chile secured the 70th position, a jump of one position from last year’s Index. Chile performs best in the subfactor of helping a stranger with 68% of its adult population helping a stranger this past year.

In the Good Country Index, Chile currently holds the 33rd position overall, with notable subfactors as follows: Science & Technology (72nd), Culture (69th), International Peace & Security (19th), World Order (2nd), Planet & Climate (36th), Prosperity & Equality (21st), and Health & Wellbeing (79th). It’s worth mentioning that in 2022, Chile was ranked 33rd, and in 2021, it held the 35th position, upholding a constant positioning.

According to the Economist Intelligence Unit (EIU) Democracy Index 2023, Chile ranked in the blue zone (8-9 range) with a 8.22 out of 10. This is higher than the United States and Spain who scored 7.85  and 8.07.

The 2022 Corruption Perception Index, ranks Chile 27th with a score of 67/100, tying with the UAE. Chile’s score has not changed in 2021. The Sustainable Development Report 2023 ranks Chile in 30th position, it highlights that Chile continues to experience major challenges that are still to be overcome. However, the Gender equality and Clean Water and Sanitation goals are on track.

Peace and happiness 

Is Chile a happy and safe place to invest time and money in?

The Global Peace Index 2023 ranks Chile 58th, dropping 5 positions from last year’s index. Chile sits behind Namibia (56th) and Moldova (57th). Chile falls under the high sector of the ‘State of Peace’ spectrum as defined by the Institute for Economics & Peace. Chile positioned 3rd out of 11 countries regionally amongst the fellow South American countries, led by Uruguay.

The Institute for Economics & Peace similarly ranks Argentina within the high impact (red) zone in terms of ‘Impact of Terrorism’ in the 2022 Global Terrorism Index. Chile ranks 17th, sitting in between Egypt (16th) and the Philippines (18th). 

Meanwhile, the World Happiness Report 2023 which displays the Ranking of Happiness based on a three-year-average 2020–2022 ranks Chile 35th.

Environmental performance 

How well does Chile perform in terms of environmentally sustainable action-taking?

The 2022 edition of the Environmental Performance Index (EPI) ranks Chile 65th, sitting between South Korea (64th) and Ecuador (66th). The EPI analyzes the performance of 180 countries, scoring and ranking these countries on their environmental performance using the most recent year of data available as well as providing calculable changes in scores over the previous decade. Chile has experienced a change in score of positive 6.80.

Last updated in November 2023. More country profiles here.

Want to know more about Chile and how astronomy and astrotourism are presenting new opportunities? Find in-depth interviews in our Chile Country Report.

Enjoyed our summary of global rankings and indices on Chile’s economic performance, its sustainability, attractiveness for digital nomads, brand strength and reputation? Thanks for sharing!


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