Nigeria Country Performance, Nation Brand Value and Reputation

Nigeria: How does Africa’s second largest economy perform in global rankings that study public diplomacy and soft power strength, environmental sustainability and economic development?

How does Nigeria's booming economy influence its international reputation? Answers in this summary of global reports, studies and rankings on country competitiveness, nation brand value and reputation.

Learn about:

• Ease of doing business in Nigeria;
• Nigeria as a Good Country, its public diplomacy strength and soft power;
• The value of Nigeria as nation brand;
• How Nigeria performs in terms of social and environmental sustainability.

Doing business in Nigeria

What are the pros and cons of doing business in Nigeria?

Nigeria’s performance in the 2018 Ease of Doing Business index is rather poor, positioning the country 145^th among the 190 participant countries. Nigeria does stand out for ease of getting credit (6^th) and positions fairly high in the pillar of protecting minority investors (33^rd). All other pillars leave Nigeria in the second half of the ranking. Trading across borders ranks especially low (183^rd), as well as registering property (179^th) and getting electricity (172^nd), making entrepreneurship fairly difficult in this country with a population of 185 million.

Nigeria’s descent in this ranking has been continuous for the past ten years. In 2008 it was positioned 108^th, down in 2013 to 131^st.

Nigeria’s ranking in the 2018 Global Competitiveness Index is somewhat better –125^th. Its strongest pillars are market size (26^th) and labour market efficiency (32^nd), with all other dimensions in the second half of the ranking. Nigeria's performance is poorest in health and primary education, where it occupies the last position (136^th) of the study. The country’s infrastructure also ranks remarkably low (132^nd).

Nigeria’s performance in this ranking was also much better a decade ago, when it ranked 94^th.