Perth City Performance, Brand Strength and Reputation

Perth, the capital city of Western Australia, ranks well in terms of livability and attractiveness for students. But does Perth’s lagging urban environmental sustainability impact its opportunity for economic growth in a competitive global landscape of reputable city brands? Let’s explore deeper how Perth City positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at: 

  • Perth’s competitiveness and financial performance
  • Perth’s brand strength and global attractiveness
  • Livability: Perth’s appeal for digital nomads and locals

Perth’s competitiveness and financial performance

How attractive is Perth as a place to work and do business?

According to 2thinknow’s Innovation Cities Index 2022-2023 Perth holds the 63rd position, a jump of 11 positions since the previous ranking.

Perth’s brand strength and global attractiveness 

Which subfactors hurt and help the brand of Perth

Kearney’s 2023 Global Cities Report continues to rank Perth in 56th, a jump of 3 positions from the previous year. Moreover, Perth ranks 32nd for the Global Cities Outlook, a jump of seven positions.

According to Brand Finance’s City Index 2023, Perth ranks 52nd in the global ranking with a score of 64.4/100, sitting in between Budapest (51st) and Kuala Lumpur (53rd).

Livability: Perth’s appeal for digital nomads and locals

Which aspects of Perth’s urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places Perth 22nd, sitting between Melbourne/Montreal (tied for 21st) and Calgary (23rd). The Mercer Cost of Living Ranking ranks Perth 107th, a drop of ten positions from the previous ranking. It now sits between Adelaide (106th) and Xian (108th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment.

According to the Best Urban Cities for Digital Nomads ranking by Spot a Home, Perth ranks 13th out of 56 global cities. It currently sits between Edinburgh (12th) and Lyon (14th).

Last updated in January 2024. More city benchmarking insights, profiles and reports in our City Observatory.

Enjoyed our summary of global rankings and indices on Perth’s city brand strength, its reputation and sustainability, as well as attractiveness for students and remote workers? Thanks for sharing!


Join us at the intersection of research and practice in place branding. TPBO spotlights impactful place brand stories, from showcases to our flagship yearbook. Learn from leaders in our Who is Who World Map. Connect with us on LinkedIn for insights and join our mailing list for the latest place brand impact stories and strategies.

- Introducing: World's Best in Place Branding -spot_img

Get Your Free Copy

Place Brand Leaders Yearbook 2024

Latest articles