Aleks Vladimirov – The Place Brand Observer

Reflections on 2nd International Place Branding Association Conference in Swansea, 2017

21 December 201718 April 2018 The Editorial Team Aleks Vladimirov, UK, Wales

Aleks Vladimirov reflects on the 2nd International Place Branding Association conference which took place in Swansea, Wales, in early December 2017.

Conferences Place Branding Place Marketing Research Insights

Reflections on 4th Institute of Place Management Conference in Manchester, UK

26 September 201720 May 2018 The Editorial Team Aleks Vladimirov, Europe, Institute of Place Management, placemaking, UK

Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive placemaking.

City Branding Place Branding

How the Town of Shrewsbury (Re)Discovered Charles Darwin as City Branding Opportunity

1 August 201718 April 2018 The Editorial Team Aleks Vladimirov, England, Europe, UK

Guest post by Aleks Vladimirov on how Shrewsbury in England (re)discovered Charles Darwin as city branding opportunity, and how it uses its credentials as birthplace of Darwin to bring new life to the town.

Economic Development

Business Improvement Districts Explained: What BIDs Mean And Why They Matter

25 April 201718 April 2018 The Editorial Team Aleks Vladimirov, city, Europe, place brand theory, placemaking, UK

Business Improvement District (BID): Learn about what BIDs are, how they work and why they matter.

Innovating Talent Attraction book review

Book Reviews

Innovating Talent Attraction: A Practitioner’s Guide for Cities, Regions and Countries – Book Review

28 March 201718 April 2018 The Editorial Team Aleks Vladimirov, talent attraction

Review of ‘Innovating Talent Attraction: A Practitioner’s Guide for Cities, Regions and Countries’, by Nikolaj Lubanski, Marcus Andersson and Morten King-Gruber.