type here...

TAG

authentic brands

Authentic brands: Learn about latest research insights and thoughts on authentic brands and the role of authenticity in the place branding process.

Brand Legitimacy: Definition, Concept, Theory

TPBO -
Review of academic literature on brand legitimacy and the role of business and government leadership/actions for the perceived legitimacy of place brands.

Brand Integrity, Credibility and Authenticity: Definition, Concepts, Theory

TPBO -
Review and summary of academic literature on place brand integrity, credibility and brand authenticity.
12Page 2 of 2
Custom Reports now available!spot_img

Latest Posts

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

Quick Links

Copyright © 2023 TPBO. All rights reserved. Designed and developed by Aatoon