authentic brands

Bruno Marti on How to Brand a Hotel: Example 25hours

12 December 201910 May 2020 The Editorial Team authentic brands, brand, brand positioning, Place Branding, strategy, travel and tourism

How to brand a hotel? How to use smart design and create unique experiences for that special identity and brand which conscious guests can identify with? Bruno Marti tells us how 25hours Hotels do it.

Case Studies

Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story

23 December 20169 March 2019 The Editorial Team Amelia Green, Australia, authentic brands, brand building, city brand, City Branding, Place Branding, Queensland, storytelling

Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.

Interviews

Graffiti, Place Brand Authenticity and Creative Placemaking

23 August 201613 May 2020 The Editorial Team Amelia Green, Australia, authentic brands, brand building, brand image, City Branding, Place Branding, placemaking

Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.

Interviews

Richard Florida on Creative Cities and Economic Development

28 July 201610 May 2020 The Editorial Team authentic brands, brand building, Canada, city brand, North America, place brand consultants, premium access, sustainable development, Talent Attraction

City brands and the making, management and communication of a city’s strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.

How to communicate sustainability in destination marketing

Expert Advice

How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real

27 February 201513 December 2017 The Editorial Team authentic brands, Destination Branding, destination marketing, green marketing, Place Marketing, sustainable development

Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.

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