Latest:
  • International Place Branding Research Conference 2019: Key Takeaways
  • Place Branding in Poland: Challenges, Success Strategies and Trends | Interview with Piotr Lutek
  • My Reflections on the 4th International Place Branding Conference in Greece, November 2019
  • How Cities Like Copenhagen Succeed with Talent Attraction | Interview with Morten King-Grubert
  • Sustainability as Place Brand Position: Research Insights from Thailand

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brand analysis

Brand analysis is a key component of any place branding initiative and plays a role in each of the five steps of place branding. Learn about latest brand analysis insights, rankings, methodologies and approaches.

Interview Gonzalo Brujó, Interbrand Consultancy Spain
Interviews Place Branding 

Interview with Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength

5 January 201718 January 2018 The Editorial Team brand analysis, brand equity, brand positioning, consultancy, place brand consultants, premium access, Spain

Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.

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Germany tops nation brands index 2014
Place Brand Image Public Diplomacy 

Why Germany First in 2014 Nation Brands Index Is Good News

21 November 201430 April 2016 The Editorial Team brand analysis, country rankings, Germany, index, nation brands index, reputation, Simon Anholt

Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.

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Country Brand Index 2014 summary of country brand reputation findings and insights
Place Brand Image Research Insights 

Japan, Switzerland and Germany Lead Country Brand Index 2014

12 November 201429 November 2017 The Editorial Team Asia, brand analysis, brand awareness, country brands, country rankings, Germany, index, reputation, strategy

Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.

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The Place Brand Observer is a unique platform uniting those interested in and working on place branding. What I like the most is the variety of information and dispersed case studies and opinions about diverse places that can be found on PlaceBrandObserver.com. - Dr Stella Kladou

Digital nomads: how to be one, how to attract them

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Just published:

  • International Place Branding Research Conference 2019: Key Takeaways
  • Place Branding in Poland: Challenges, Success Strategies and Trends | Interview with Piotr Lutek
  • My Reflections on the 4th International Place Branding Conference in Greece, November 2019

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