brand analysis – The Place Brand Observer

Interview with Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength

5 January 201718 January 2018 The Editorial Team brand analysis, brand equity, brand positioning, consultancy, place brand consultants, premium access, Spain

Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.

Place Brand Image Public Diplomacy

Why Germany First in 2014 Nation Brands Index Is Good News

21 November 201430 April 2016 The Editorial Team brand analysis, country rankings, Germany, index, nation brands index, reputation, Simon Anholt

Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.

Place Brand Image Research Insights

Japan, Switzerland and Germany Lead Country Brand Index 2014

12 November 201429 November 2017 The Editorial Team Asia, brand analysis, brand awareness, country brands, country rankings, Germany, index, reputation, strategy

Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.