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brand analysis

Brand analysis is a key component of any place branding initiative and plays a role in each of the five steps of place branding. Learn about latest brand analysis insights, rankings, methodologies and approaches.

Interviews

Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength

TPBO -
Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.

Why Germany First in 2014 Nation Brands Index Is Good News

TPBO -
Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
Research Insights

Japan, Switzerland and Germany Lead Country Brand Index 2014

TPBO -
Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.

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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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