Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength
Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.
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brand analysis
Brand analysis is a key component of any place branding initiative and plays a role in each of the five steps of place branding. Learn about latest brand analysis insights, rankings, methodologies and approaches.
Why Germany First in 2014 Nation Brands Index Is Good News
Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
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Japan, Switzerland and Germany Lead Country Brand Index 2014
Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
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