brand equity
Brand equity: Learn about latest research into the value of brands as well as how and why to measure brand equity. Strategic place branding can help cities, regions, countries and destinations build brand equity and to leverage from this valuable asset.
Why and How to Measure Place Brand Equity
TPBO -
Magdalena Florek explains why and how to measure place brand equity, indicative of the success of place branding and marketing campaigns and initiatives.