Brand Finance

Global Soft Power Ranking 2025 and Insights from the Summit

Find out which countries lead in the 2025 Global Soft Power ranking by Brand Finance, plus insights on place branding from the summit.

Brand Finance Global City Index 2024: Reputation Leaders and Key Trends

Explore Brand Finance Global City Index 2024 - a ranking of 100 cities on reputation, perception, and competitiveness. Leaders, trends.

Konrad Jagodzinksi: Place Branding Director at Brand Finance

Meet Konrad Jagdozinski, Director of Place Branding at Brand Finance, in charge of the Global Soft Power Index and Nation Brands studies.

Artur Bryzghalov: Associate at Brand Finance

Meet Artur Bryzghalov – Place Branding Associate at Brand Finance, world's leading brand valuation firm headquartered in London, UK.

David Haigh: Leading Brand Finance

Meet David Haigh, the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy.

Alex Haigh: Brand Finance, Asia Pacific

Meet Alex Haigh, Managing Director, Asia Pacific, at Brand Finance -expert in ROI, brand strategy, licensing, and transfer pricing.

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