Brand Finance
Meet the executive team at Brand Finance in charge of place branding and nation brand valuation. Explore Brand Finance insights into soft power, city and country brand analysis.
Dhanushika Shanmuganathan: Brand Finance
Meet Dhanushika Shanmuganathan, Associate Director at Brand Finance, extensively involved in Brand Finance’s Global Brand Equity Monitor.
Robert Haigh: Brand Finance
Meet Robert Haigh, Brand Finance's Director of Strategy and Sustainability in charge of sustainability research and consulting.
Global Soft Power Index 2024: Key Trends and What They Mean
Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
Soft Power of Countries and Nations: Why It Matters and How to Measure It
Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.