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Christopher Hire

Expert Advice

4 Things Australia Can Teach Asia in City Branding – And Vice Versa

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Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.
Expert Advice

How to Communicate Your Innovation City Brand in 5 Steps

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How to communicate your innovation city brand in five simple steps - city marketing expert advice by Christopher Hire of 2thinknow consultancy.
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7 Placemaking and Visitor Experience Lessons from Eastern Europe

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Christopher Hire on placemaking, city branding and visitor experience in Eastern European cities: challenges and opportunities.
Expert Advice

3 Key Insights from Innovation Cities Index 2016-2017

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Christopher Hire of Australian consultancy 2thinknow shares three crucial insights and lessons for cities from the Innovation Cities Index 2016-2017.
Expert Advice

How to Develop an Innovation Placemaking Strategy in Five Simple Steps

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Christopher Hire of 2thinknow consultancy has five tips for developing an Innovation Placemaking Strategy, offering Melbourne, Dubai and Singapore as examples.
Expert Advice

The Beauty of the Less Significant — City Branding by Other Means

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Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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