Latest:

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
What Is the Biggest Place Branding Mistake You Have Ever Made?
Climate Emergency: What Place Branders Can Do Right Now
How Can Place Branding Deal With the Climate Emergency? Place Brand Leaders Podcast Episode Three
How Covid-19 Will Change Place Branding Priorities for Cities and Countries

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Christopher Hire

4 Things Australia Can Teach Asia in City Branding – And Vice Versa

5 May 20171 February 2018 The Editorial Team Asia, Australia, Christopher Hire, city brand, City Branding, city image, livability, Melbourne, Sydney, Tokyo, urban development

Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.

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How to Communicate Your Innovation City Brand in 5 Steps

28 April 201719 April 2018 The Editorial Team Christopher Hire, city brand, City Branding, city marketing, city rankings, innovation, London, ranking, Tel Aviv

How to communicate your innovation city brand in five simple steps – city marketing expert advice by Christopher Hire of 2thinknow consultancy.

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Belgrade, Serbia

7 Placemaking and Visitor Experience Lessons from Eastern Europe

21 April 20171 February 2018 The Editorial Team Christopher Hire, city, City Branding, city identity, destination, Europe, placemaking

Christopher Hire on placemaking, city branding and visitor experience in Eastern European cities: challenges and opportunities.

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Top 10 Innovation cities index 2017

3 Key Insights from Innovation Cities Index 2016-2017

24 February 20171 February 2018 The Editorial Team Christopher Hire, city, city rankings, Economic Development, ranking

Christopher Hire of Australian consultancy 2thinknow shares three crucial insights and lessons for cities from the Innovation Cities Index 2016-2017.

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innovation placemaking strategy, example Dubai

How to Develop an Innovation Placemaking Strategy in Five Simple Steps

20 January 20171 February 2018 The Editorial Team Christopher Hire, city, City Branding, Dubai, innovation, Melbourne, placemaking, Singapore

Christopher Hire of 2thinknow consultancy has five tips for developing an Innovation Placemaking Strategy, offering Melbourne, Dubai and Singapore as examples.

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Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
What Is the Biggest Place Branding Mistake You Have Ever Made?
Climate Emergency: What Place Branders Can Do Right Now

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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