consultancy
Consultancy forms part of most place branding projects, and rightly so, considering the complex nature of developing a place brand strategy, implementing it and managing the brand of a city, region or destination over time. Below articles bring you consultancy insights, tips and expert advice, such as how to select the right place brand consultant.
Introduction to Place Branding
TPBO -
Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.