consultancy
Consultancy forms part of most place branding projects, and rightly so, considering the complex nature of developing a place brand strategy, implementing it and managing the brand of a city, region or destination over time. Below articles bring you consultancy insights, tips and expert advice, such as how to select the right place brand consultant.
Jeremy Hildreth, the Indiana Jones of Branding
Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.
Keith Dinnie, Place Branding Scholar and Advisor
Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
Destination Branding Challenges – How to Overcome Them
Destination branding challenges and how to overcome them - tips and advice from leading experts and consultants on successful destination brand development.
Marcus Andersson on Talent Attraction and Place Attractiveness
Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.
Bernhard Klein, City and Destination Branding Consultant
Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.
Mihalis Kavaratzis on How to Succeed in Place Marketing
Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.