consultancy
Consultancy forms part of most place branding projects, and rightly so, considering the complex nature of developing a place brand strategy, implementing it and managing the brand of a city, region or destination over time. Below articles bring you consultancy insights, tips and expert advice, such as how to select the right place brand consultant.
9 Key Differences Between Advertising Agencies and Brand Consultancies
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Marcus Osborne presents nine key differences between advertising agencies and brand consultancies. Highly recommended reading for those in charge of the brand development and management of cities, regions or destinations.
Jose Filipe Torres on the Branding and Digital Reputation of Countries, Regions and Cities
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Jose Filipe Torres in this interview discusses the growing importance of the branding and digital reputation of cities, regions and countries.
Jeremy Hildreth, the Indiana Jones of Branding
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Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.
Keith Dinnie, Place Branding Scholar and Advisor
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Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
Destination Branding Challenges – How to Overcome Them
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Destination branding challenges and how to overcome them - tips and advice from leading experts and consultants on successful destination brand development.
Marcus Andersson on Talent Attraction and Place Attractiveness
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Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.