Consultancy forms part of most place branding projects, and rightly so, considering the complex nature of developing a place brand strategy, implementing it and managing the brand of a city, region or destination over time. Below articles bring you consultancy insights, tips and expert advice, such as how to select the right place brand consultant.
SSAM Company, the consulting business of Chang-Sik SEOL in Seoul, Republic of Korea, specializes in city branding, perception and reputation of cities, relationships among stakeholders in city development, and operational strategies of destination marketing organization.
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