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consultancy

Consultancy forms part of most place branding projects, and rightly so, considering the complex nature of developing a place brand strategy, implementing it and managing the brand of a city, region or destination over time. Below articles bring you consultancy insights, tips and expert advice, such as how to select the right place brand consultant.

Interviews

Keith Dinnie, Place Branding Scholar and Advisor

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Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
Expert Advice

Destination Branding Challenges – How to Overcome Them

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Destination branding challenges and how to overcome them - tips and advice from leading experts and consultants on successful destination brand development.
Interviews

Marcus Andersson on Talent Attraction and Place Attractiveness

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Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.
Interviews

Bernhard Klein, City and Destination Branding Consultant

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Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.
Interviews

Mihalis Kavaratzis on How to Succeed in Place Marketing

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Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.
Expert Advice

Introduction to Place Branding

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Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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