consultancy
Consultancy forms part of most place branding projects, and rightly so, considering the complex nature of developing a place brand strategy, implementing it and managing the brand of a city, region or destination over time. Below articles bring you consultancy insights, tips and expert advice, such as how to select the right place brand consultant.
Introduction to Place Branding
Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.