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Expert Advice

Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends

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Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.
Expert Advice

Climate Emergency: What Place Branders Can Do Right Now

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How place branding teams can - and should - respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.
Expert Advice

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

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How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Expert Advice

Soft Power of Countries and Nations: Why It Matters and How to Measure It

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Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Observations

Climate Emergency: Why Place Branding Must Respond (And How It Can)

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Climate resilience and mitigation - and the implications for place branding: the focus of the expert contributions by our Special Observer, Malcolm Allan.
Research Insights

COVID-19 and Peace: New Report Highlights Economic Impact and Implications for Nation Brands

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New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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