corona pandemic
Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends
Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.
Jos Vranken on COVID-19, Overtourism and Holland’s Sustainable Destination Strategy
Jos Vranken, then Managing Director of NBTC Holland Marketing, on Perspective 2030, restructuring a national tourism board around four domains, and cutting marketing resources to build destination development.
Climate Emergency: What Place Branders Can Do Right Now
How place branding teams can - and should - respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.
How Covid-19 Will Change Place Branding Priorities for Cities and Countries
How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Soft Power of Countries and Nations: Why It Matters and How to Measure It
Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Climate Emergency: Why Place Branding Must Respond (And How It Can)
Climate resilience and mitigation - and the implications for place branding: the focus of the expert contributions by our Special Observer, Malcolm Allan.