Country Rankings
Latest country rankings and country reputation indices measuring the attractiveness and competitiveness of countries and nations. Essential information for country branding and public diplomacy professionals.
Global Soft Power Index 2024: Key Trends and What They Mean
Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
Leading Place Brand Rankings & Indices
Explore leading city and country brand rankings and indices that are used by The Place Brand Observer for its Observatory.
Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
Good Country Index 2020: Simon Anholt Shares Key Insights
Simon Anholt on the key findings of the 2020 edition of the Good Country Index: which countries have improved and which haven't.
Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends
Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.
Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.