Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Todd Babiak on Meaningful Place Branding Through Storytelling
Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.
Global Green Economy Index 2018: Key Findings, Tendencies, Methodology
Jeremy Tamanini of DualCitizen discusses the key findings and results of the 2018 Global Green Economy Index: winners, losers and trends.
World’s Most Innovative Cities 2018: Ranking Reveals Winners, Losers, Trends
Innovation Cities Index 2018: World's most innovative cities revealed - learn about the winners, losers and trends in this Q&A with Christopher Hire.
Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Edith Wong of Invest Hong Kong on FDI and Talent Attraction Strategies
Edith Wong, Chief Marketing Officer at Invest Hong Kong, illustrates how "Asia's World City" positions itself as attractive place for foreign direct investment and businesses.
Steven Pedigo on City Branding, Economic Development and Urban Sustainability
Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.