- Introducing: World's Best in Place Branding -
Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Steven Pedigo on City Branding, Economic Development and Urban Sustainability
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Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)
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The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
Lauren Millier on Economic Development and Urban Planning
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Lauren Millier in this interview discusses economic development, its challenges and links to urban planning and place branding. Part of a special series in collaboration with the International Economic Development Council, IEDC.
Gene DePrez on Economic Development, Place Branding and Competitive City Regions
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Gene DePrez of Global Innovation Partners in this interview discusses the role of place branding in economic development and why it is crucial for the competitive positioning of city-regions.
Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe
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Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.
Cities of Influence: Talent Attraction Winners and Priorities in Europe
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Roger Hobkinson of Colliers International discusses European cities, talent attraction leaders and the priorities for city developers and brand managers.
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