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Economic Development

Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.

Case Studies

Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location

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Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview.
Insights & Advice

Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends

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Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.
Case Studies

Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location

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Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe.
Case Studies

Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent

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What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region's brand strengths and appeal as place to live and invest in.
Case Studies

Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent

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Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Interviews

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

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David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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