- Introducing: World's Best in Place Branding -
Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
India: From Nation Branding to State Branding and Competitive Federalism
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India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
Ron Kitchens of Southwest Michigan First on Economic Development and Place Branding
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Interview with Ron Kitchens of SouthWest Michigan First, on economic development, the future of U.S. cities, and his passion for people and leadership.
Jeff Finkle on Economic Development Practices in the USA
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Jeff Finkle, President and CEO of the International Economic Development Council, on the economic development profession, challenges and trends.
Why Economic Development Profession Needs to Reinvent Its Role to Stay Relevant
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Ed Burghard of Strengthening Brand America on why economic development professionals and EDOs need to reinvent themselves to stay relevant.
Ed Burghard on Brand USA and Strengthening Brand America
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Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.
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