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Green marketing: Learn about latest research insights, thoughts and examples of brands based on environmental credentials, sustainability and sustainable development achievements.

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South Africa: Storytelling for Responsible Tourism

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South Africa uses storytelling in its destination marketing to support inclusive tourism - great video and example for sustainability in place branding.

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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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