nation brands index
Insights, thoughts and interpretations of the Nation Brands Index developed by Simon Anholt:
Soft Power of Countries and Nations: Why It Matters and How to Measure It
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Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Vadim Volos on Country Brands, National Image and Tracking Reputation
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Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.
Country Brands: 2017 Anholt-GfK Roper Nation Brands Study Reveals Winners, Losers and Trends
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Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people's perceptions towards other countries. Learn about country brand winners, losers and tendencies.
Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016
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Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.
Country Brand Rankings – What’s the Point?
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Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
Why Germany First in 2014 Nation Brands Index Is Good News
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Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.