Place Branding Expert Panel

Explore expert opinions from top place branding professionals as they answer the most relevant questions about the branding and reputation of cities, regions, and countries.

Insights & Advice

How Narrative and Storytelling Impact the Economic Development of Places

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How narrative and storytelling impact the social and economic development of places: expert views
Insights & Advice

Place Branding 2021: Key Priorities and Trends to Watch

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Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts share their thoughts.
Insights & Advice

What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

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Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
Insights & Advice

What Is the Biggest Place Branding Mistake You Have Ever Made?

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Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.
Insights & Advice

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

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How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Insights & Advice

Destination Sustainability: How to Make Your Host Community Tourism-Friendly

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How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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