Place Branding Expert Panel

Explore expert opinions from top place branding professionals as they answer the most relevant questions about the branding and reputation of cities, regions, and countries.

Insights & Advice

Why and How to Measure Place Branding Success Beyond Economic Growth

Editorial Team -
TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
Insights & Advice

How Narrative and Storytelling Impact the Economic Development of Places

Editorial Team -
How narrative and storytelling impact the social and economic development of places: expert views
Insights & Advice

Place Branding 2021: Key Priorities and Trends to Watch

Editorial Team -
Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts share their thoughts.
Insights & Advice

What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

Editorial Team -
Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
Insights & Advice

What Is the Biggest Place Branding Mistake You Have Ever Made?

Editorial Team -
Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.
Insights & Advice

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

Editorial Team -
How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
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