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Isabella Falco on the Success Strategy Behind Brand Peru Country Branding

Isabella Falco, Head of Communications and Country Image at PromPeru, in this interview shares the strategy behind Brand Peru's country branding success.

Mara Seminario on Country Branding, Destination Marketing and Brand Peru

Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
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