Peru as Destination, its National Identity and Branding: Country Report

In our Peru country report we investigate where Peru is coming from and where it is going, how it has managed to build itself such a strong and favorable reputation as destination for foodies. A series of interviews with Peruvian observers and changemakers.

Isabella Falco on the Success Strategy Behind Brand Peru Country Branding

Isabella Falco, Head of Communications and Country Image at PromPeru, in this interview shares the strategy behind Brand Peru's country branding success.

Mara Seminario on Country Branding, Destination Marketing and Brand Peru

Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.

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