Place Brand Consultants
Meet leading place brand consultants worldwide, featured through interviews and professional profiles. Some are also part of our Impact Partner Network, offering deep insights and expertise in the field. All are peer-nominated for their relevance and contributions.
Héctor Greco on Building a Community-Driven Brand for San Andrés Island
Héctor Greco of taller10i9 shares insights on branding destination San Andrés Island, community involvement, and trends in place branding.
Thea McGovern on Scotland’s Evolving Brand Strategy
Thea McGovern of Leith reflects on 15+ years of shaping Scotland’s nation brand, the shift towards values-led storytelling, and the challenges of balancing domestic and international perceptions.
Fernando Prado Abuín: Country Reputation Expert
Meet Fernando Prado Abuín, Managing Partner at Reputation Lab, a globally recognised expert in reputation and brand management. As co-creator of the RepTrak® methodology and developer of RepCore®, he has shaped the strategies of leading corporations, governments, and institutions worldwide.
Michael Persson Gripkow: Strategist & Place Branding Advisor
Meet Michael Persson Gripkow: place branding strategist, keynote speaker, and advisor on destination strategy, nation branding, identity.
Hjörtur Smárason: Strategic Advisor and Communications Expert
Meet Hjörtur Smárason, strategic advisor, speaker and expert in place branding, sustainable tourism development, crisis communication.
Mary Harris: Director, Bird Global Advisory
Get to know Mary Harris, place marketing expert and founding director of Bird Global Advisory in London, UK.