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Place Branding

Insights & Advice

Megacities, Mega Unlivable? Call For Place Branding

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Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
Observations

Brands, Trust and the Transparency Revolution

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Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Observations

Place Branders, Don’t Mess With The People’s Brand!

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What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
Interviews

Simon Anholt on Governments, Nations, Responsibility

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TED talk by Simon Anholt on governments, country reputation and why countries and nations need to act as responsible, caring members of global community.
Insights & Advice

Introduction to Place Branding

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Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
Observations

Place Branding Joys and Sorrows: Logos and Slogans

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Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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