Place Branding
Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
Mikael Andéhn on the Meaning of Place, Capitalism and the Potential Limitations of Place Branding
Mikael Andéhn of Royal Holloway University of London in the UK in this interview elaborates on the meaning of places, capitalism and how it affects place branding and place marketing.
Regional Branding: What It Is and How It Works
Regional branding is en vogue as investors, talent and people are seeking more affordable and quieter places to live and work. Here's how regional branding works, what it's about and why it matters.
Nation Branding Explained: Insights, Strategies, Examples
Nation branding - a concept and term which has received ample criticism. But what does it actually mean? And how does nation branding differ from public diplomacy, country branding? Answers to those and similar questions here.
Destination Branding Explained: Insights, Strategies, Examples
Destination branding is en vogue, as travel and tourism are facing challenges not easy to solve with marketing strategies alone. But what does it mean, what does it stand for? Answers to those and similar questions here.
Country Branding: What It Is and How It Works
Country branding can transform global perceptions of countries, can boost national pride, and support export of products and services. Find out how in our articles, case studies and interviews with specialists in country reputation and nation brand rankings.