Place Branding
How-To Guide for Teaching Place Branding at University
How-to guide for teaching place branding at university, by Magdalena Florek and Efe Sevin. Includes details on course structure, course materials and assessments.
New Book by Bill Baker: Place Branding for Small Cities, Regions and Downtowns
Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky - and still often misunderstood - endeavor that is place branding.
Destination Brand Personality: Why It Matters and How to Build It
Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
City Nation Place UK Inaugural Conference May 2019: Reflections
City Nation Place forum UK 2019: Aleks Vladimirov shares his reflections, urging place brand managers to show more courage in embracing the realities of their place, and abstaining from marketing language in their promotion of place.
The Place Economy Volume Two: A New Style of Placemaking Is Shaking Up Community Development Around the World
The Place Economy, Volume 2 - the long awaited second book of a series of three is now available. Andrew Hoyne in this interview shares how the art and practice of placemaking and place branding has changed since publishing The Place Economy number one.
Luis Chavarría on Astronomy as Economic Development Opportunity for Chile
Luis Chavarría, Director of the Astronomy Program at the National Commission for Scientific and Technological Research CONICYT, in this interview shares his thoughts on how growing interest in astronomy can contribute to the economic development of Chile.