Place Branding
Todd Babiak on Meaningful Place Branding Through Storytelling
Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.
Imaginative Communities: How Cities, Regions and Countries Become Admired
Imaginative Communities: Admired Cities, Regions and Countries - the title and topic of the latest book by Robert Govers. A real eye-opener and must read for anyone interested in communities, reputation building and "place branding", illustrating and exemplifying what this is really about.
Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders
Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
How to Create a Place Brand Communications Strategy?
How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they said.
How to Measure Country Brands? Models, Tools and Approaches
How to measure country brands? You asked, our panel of place branding specialists has answers.
Brian Richards on Place Branding Success Strategies and New Zealand
Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.