Place Branding

Place Branding Examples

Which Are the Most Innovative Destination Marketing Campaigns?

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31 innovative destination marketing campaigns and place branding strategies from around the world to serve you as inspiration in 2018: examples of best practice recommended by our virtual expert panel.
Place Branding Examples

NEOM: A Tale of Archetypes – Arcadia and Utopia

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NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.
Conferences

Reflections on 2nd International Place Branding Association Conference in Swansea, 2017

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Aleks Vladimirov reflects on the 2nd International Place Branding Association conference which took place in Swansea, Wales, in early December 2017.
Insights & Advice

Which Are the Main Challenges Threatening Place Branding Success?

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Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
Insights & Advice

How to Maintain the Successful Brand of a City, Region or Country?

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How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
Conferences

Reflections on City Nation Place Global Forum 2017 in London, UK

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Place branding researcher Maja Jović shares her impressions from the City Nation Place Global Forum, which took place in London, UK, 9 November 2017.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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