Place Branding
Clare Dewhirst on Changes in Place Branding Discourse and Practice
Clare Dewhirst, organizer of the City Nation Place conferences, in this interview discusses how the discourse and practice of place branding have changed.
How to Maintain Established Place Brands?
International place branding expert panel shares advice on how to maintain established place brands, with insights into 'second phase' place branding issues and priorities.
Andrej Kóňa on Destination Slovakia, Nation Brands and Country Reputation
Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand.
Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
Olle Zetterberg on Stockholm Business Region Marketing and Branding
Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.
Julian Stubbs on City Branding of Liverpool, Stockholm, Place Marketing Challenges and Trends
Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.