Place Branding
Nordic Place Branding Conference, Copenhagen March 2018: Highlights
Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)
Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)
The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
4 Factors Influencing Place Branding Practice in 2018: Macro Trends and Drivers of Change (Part One)
Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.
Just ESTonishing: How Dutchman Peter Kentie Came Up with Pro Bono Nation Branding Concept for Estonia
Peter Kentie tells us how he came up with the Just ESTonishing nation branding concept for the country of Estonia in Eastern Europe, why he dedicated his time and energy to this pro bono initiative and how it has paid off for him nevertheless.