Place Branding
How Incredible India and the Reputation of London Led Me to PhD in Place Branding
TPBO -
Shalini Bisani tells us how the "Incredible India" marketing campaign and the reputation of London led her to pursue a PhD in Place Branding in the UK.
Overtourism: How Does it Affect Destination Reputation and Competitiveness?
TPBO -
Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.
Eduardo Oliveira on Place Branding and Strategic Spatial Planning
TPBO -
Eduardo Oliveira in this interview discusses the role of place branding in spatial planning strategies and how social media is used in destination branding.
Reflections on 4th Institute of Place Management Conference in Manchester, UK
TPBO -
Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive placemaking.
How Place Branding Can Support the Sustainable Development of Cities, Regions and Destinations
TPBO -
Snapshot of expert views on on how place branding and marketing can support the sustainability and sustainable development of cities, regions and destinations.
5 Reasons Why Advertising Is Not Enough for Destination Branding Success
TPBO -
Here's why relying on advertising alone won't lead to destination branding success. Marcus Osborne outlines the importance of a proper place brand strategy.