Place Branding
Simon Anholt on Governments, Nations, Responsibility
TPBO -
TED talk by Simon Anholt on governments, country reputation and why countries and nations need to act as responsible, caring members of global community.
Introduction to Place Branding
TPBO -
Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
Place Branding Joys and Sorrows: Logos and Slogans
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Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.