Place Branding
Why and How to Measure Place Branding Success Beyond Economic Growth
TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
How Narrative and Storytelling Impact the Economic Development of Places
How narrative and storytelling impact the social and economic development of places: expert views
Florian Kaefer on Nation Branding and the Origins of The Place Brand Observer
Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer - how it started and what it stands for.
How to Measure Place Branding Effectiveness and Success – Podcast Ep. 11
How to measure the success of place branding programs - their effectiveness and impact? Our panel of experts has some good ideas, which I share with you in this podcast episode.
How to Succeed with Place Branding – Place Brand Leaders Podcast Ep. 10
The keys to place branding success - based on insights shared by the TPBO panel of place identity and reputation experts.
Per Ekman on the Future of Place Brand and Identity Management
Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.