Andrew Hoyne on Placemaking and Branding Trends in Australia
Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.
Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story
Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
Public-Private Spaces: How Cafés Could Inspire Place Branding
Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.