reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Place Image and Reputation: Definition, Concepts, Theory
Summary of academic literature on the perceptions of places, factors influencing place image and reputation, and the six dimensions of national reputation. Get to know the key scholars and their publications.
Top or Flop? Good and Bad Place Brand Rankings
Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?