Shalini Bisani
My Key Takeaways from the Doctoral Colloquium of the International Place Branding Association Conference in Swansea, December 2017
TPBO -
Shalini Bisani shares her key takeaways from the doctoral colloquium of the International Place Branding Association conference which took place in Swansea, Wales, early December 2017.
Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management
TPBO -
Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.
How Incredible India and the Reputation of London Led Me to PhD in Place Branding
TPBO -
Shalini Bisani tells us how the "Incredible India" marketing campaign and the reputation of London led her to pursue a PhD in Place Branding in the UK.