sustainability
Sustainability has become a very important aspect for the reputation and competitiveness of cities and destinations. Sustainability is also important for economic development and attracting foreign direct investment (fdi), since more and more funding institutions are required to prioritize their investments. And of course expats and students are looking for cities with high livability scores, which can only be reached through sustainable development.
Knowledge partner: Sustainability Leaders Project
Creating Liveable and Loveable Places in Australia – the Scope for Place Branding
TPBO -
Place branding strategy consultant Malcolm Allan of PlaceMatters shares examples of cities in Australia and how they are creating liveable, loveable places.
Green Brands and Sustainability Branding: Definition, Concepts, Theory
TPBO -
Review of academic literature on green brands and sustainability branding in a place context. Learn about definitions, concepts, theories.