TED talk
TED talks linked to the marketing, branding and reputation of places, including cities, countries, nations, destinations:
Do We Need to Reinvent Destination Marketing Organizations?
TPBO -
TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.
Simon Anholt Explains Good Country Index
TPBO -
Interview with Simon Anholt on the Good Country Index - measuring responsibility and sustainability of nations and countries on the global stage.
Simon Anholt on Governments, Nations, Responsibility
TPBO -
TED talk by Simon Anholt on governments, country reputation and why countries and nations need to act as responsible, caring members of global community.