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UK

UK: Learn about latest insights, analysis and trends linked to the image, reputation and branding of the UK: its brand positioning, and perceptions of Brand UK internationally.

Interviews

Roger Pride on (Desti)Nation Brand Strategies and Wales

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Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.
Interviews

Malcolm Allan on City Branding and Placemaking in Great Britain

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Place branding expert Malcolm Allan of Place Matters in the UK in this interview shares his experience and thoughts on city development and destination branding.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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